Creative Insights: Ayah Bdeir and LittleBits

Creative Insights: Ayah Bdeir and LittleBits

Streaming Video - 2014
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Ayah Bdeir explains how she created littleBits, the toy designed to inspire the next generation of programmers and engineers, and how littleBits evolved into a full-fledged company.
Construction sets like LEGOs break down the building blocks of the modern city in a way kids can understand and enjoy. But how do they explore the digital world? Ayah Bdeir applied her engineering background to these "problems of play" and came up with a new kind of toy: littleBits. littleBits make electronics, light, sound, and sensors as easy to play with as LEGOs and Lincoln Logs—combining learning, prototyping, and fun. In this Creative Insights interview, Ayah explains how she created littleBits, grew the toy into a full-fledged company, and learned to accept fame and funding on her own terms.
Publisher: Carpenteria, CA lynda.com, 2014.
Copyright Date: ©2014
Branch Call Number: lynda.com
Characteristics: 1 online resource (streaming video)
Additional Contributors: Lynda.com (Firm)

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