Crisis Communication

Crisis Communication

Streaming Video - 2015
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Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.
Publisher: Carpenteria, CA lynda.com, 2015.
Copyright Date: ©2015
Branch Call Number: lynda.com
Characteristics: 1 online resource (streaming video)
Additional Contributors: Lynda.com (Firm)

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