Developing Brand Identity Collateral

Developing Brand Identity Collateral

Streaming Video - 2013
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Shows how to design collateral like business cards, letterhead, and envelopes that build brand awareness, catch the reader's attention, and extend your presence in the offline world.
Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.
Publisher: Carpenteria, CA lynda.com, 2013.
Copyright Date: ©2013
Branch Call Number: lynda.com
Characteristics: 1 online resource (streaming video)
Additional Contributors: Lynda.com (Firm)

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