Developing Brand Identity CollateralDeveloping Brand Identity Collateral
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Streaming Video, 2013
Current format, Streaming Video, 2013, , Available.Streaming Video, 2013
Current format, Streaming Video, 2013, , Available. Offered in 0 more formatsShows how to design collateral like business cards, letterhead, and envelopes that build brand awareness, catch the reader's attention, and extend your presence in the offline world.
Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.
Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.
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- Carpenteria, CA lynda.com, 2013., ©2013
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