Baker & Taylor
Presents strategies for nonprofits about raising money, with information on how to work with individual donors, plan special events, solicit grants, get media coverage, and use the Web to further fundraising goals.Book News
Bray, who has worked with nonprofits as a development director, staff attorney, department manager, and advisory council member, outlines strategies for nonprofit fundraising. She describes tools like staffing, personal skills, and technology; creating a fundraising plan; attracting individual supporters and keeping them giving; identifying midscale and major donors; attracting bequests and legacy gifts; holding special events; raising money through business or sales activities; seeking grants from foundations, corporations, and government; creating printed communications materials; designing a website; and utilizing outreach through traditional and social media. This edition has been updated with new stories and samples, recent IRS rules and regulations, and discussion of social networking and crowdfunding. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)Ingram Publishing Services
Whether your nonprofit has just gotten tax-exempt status or has been operating for years, its success or failure depends on its ability to raise donations from individuals, companies, and institutions. The question you’re facing is, “How do we bring in the cash?”
Here, you’ll find plain-English answers. Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to:
Effective Fundraising for Nonprofits
- make a fundraising plan
- work with individual donors
- keep givers giving
- plan special events
- solicit grants from foundations and corporations
- get media coverage
- use the Web and social media for fundraising
- start a side business to raise funds
- and much more
also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books.
The 5th edition is completely updated with new stories and samples, the latest IRS rules and regulations, and social networking and crowdfunding guidance.
A comprehensive book that fundraising professionals like to keep handy, packed with practical and legal information covering every aspect of getting financial support for a charitable organization.