Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This

A Guide to Creating Great Ads

Book - 2003 | 2nd ed.
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"Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories."--Jacket.
Publisher: Hoboken, N.J. : Wiley, ©2003.
Edition: 2nd ed.
ISBN: 9780471281399
0471281395
Characteristics: x, 292 pages : illustrations ; 23 cm

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