Launching to Leading
How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite MovementsBook - 2017
"How great companies capture market leadership. Everyone wants to be a market leader. Why do some companies lead while others lag? Market laggards focus their communication on features, functions and benefits. They invest more in content and automation, yet their progress stalls. Market leaders win by articulating and connecting their Unique Value to the customer's world and context, putting themselves at the front of their market parade."--Page  of cover.
Publisher: New York, New York : Morgan James Publishing, 
Copyright Date: ©2017
Characteristics: ix, 174 pages : illustrations ; 23 cm