Launching to Leading

Launching to Leading

How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

Book - 2017
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"How great companies capture market leadership. Everyone wants to be a market leader. Why do some companies lead while others lag? Market laggards focus their communication on features, functions and benefits. They invest more in content and automation, yet their progress stalls. Market leaders win by articulating and connecting their Unique Value to the customer's world and context, putting themselves at the front of their market parade."--Page [4] of cover.
Publisher: New York, New York : Morgan James Publishing, [2017]
Copyright Date: ©2017
ISBN: 9781683500360
1683500369
9781683500346
1683500342
Characteristics: ix, 174 pages : illustrations ; 23 cm

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