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The surname, Failure is a rather unfortunate one but it doesn't interfere with the success Timmy envisions having with his detective agency! When your business partner is a 1500 pound polar bear named Total and your transportation is a Segway and you have a business and marketing strategy how can you fail? Well, poor Timmy fails to see the obvious in every case; he imagines his arch-enemy detective, Corrina Corrina, is sabotaging his business and his attempts to ask for a $1200 business loan from his mom meet with, "Are you insane?" What is successful is the story's humour which is supported by some amusing cartoon drawings, superior vocabulary and an endorsement by humour-master, Jeff Kinney!